A21’s September Top 5: The Brands New Jersey Shoppers Reached For Most
Every month, the shelves at A21 Wellness Dispensary tell a story that no menu can. In September, as summer routines gave way to fall schedules, five brands led the rankings at the Scotch Plains shop on Route 22, and together they sketch a clear picture of what New Jersey cannabis shoppers want right now: convenience, consistency, and a product they can trust to deliver the same experience every time.
The list spans two very different corners of the menu. Two of the five brands are known for vapes, flower, and pre-rolls, while the other three lean toward edibles and drink-style products. That split alone says something about how the market has matured, since shoppers are no longer choosing one format and sticking to it. They are building a small rotation, and these five brands are the ones filling it.
No. 1: Fernway
Fernway took the top spot, and its rise fits the broader appetite for easy, ready-to-use formats. The brand was founded in 2018 in Northampton, Massachusetts, and built its reputation on premium vape cartridges, rechargeable all-in-one devices, and live-terpene products, along with infused pre-rolls. It arrived in New Jersey in late 2023 through a licensed partner, according to a company profile, and has spent the time since turning first-time buyers into repeat customers.
Why Vapes Keep Climbing
The appeal is largely practical. A rechargeable device removes the guesswork of loading a cartridge or carrying extra gear, and live-terpene formulations aim to keep more of the aroma and flavor associated with the original plant. For shoppers who have grown tired of choosing a vape based on potency alone, a brand that talks about flavor and strain character gives them a different way to decide. Anyone curious about how those formats compare can browse A21’s vaporizers selection, or read more about how Fernway describes its own history in this company profile.
No. 2: FullTilt Labs
Second place belongs to a homegrown name. FullTilt Labs is a family-owned, small-batch cultivator and manufacturer based in Ewing, New Jersey, and it sells its products only in the state. Flower and pre-rolls make up most of its business, with vapes and concentrates filling out the rest, according to analytics data on the brand. For a shopper who likes knowing where a product was grown, that local roots story carries weight, and it lines up neatly with the growing interest in craft and small-batch cannabis.
Hand-selected genetics and a limited production run tend to appeal to customers who already know what they like and want something with more character than a standard shelf jar. A21 carries FullTilt Labs across its flower and pre-roll menus, and shoppers can learn more about the brand’s profile in this brand overview.
No. 3: nama
Third place goes to nama, whose lineup is built around edibles and drink-style products. That format fits a wider movement toward lighter, more social ways of enjoying cannabis, where the goal is often a relaxed evening rather than an intense one. A21’s edibles and beverages pages show the current range in stock, and the team on the floor can walk through dosage and format for anyone trying the brand for the first time.
No. 4: grön
Fourth is grön, one of the best-known names in cannabis edibles. The brand is woman-led and traces its start to 2015, when founder and CEO Christine Apple began making a single dark chocolate bar in her own kitchen. It has since grown into a large producer, with bite-sized, fruit-flavored Pearls as its signature product and higher-dose MEGAs for experienced consumers, according to the brand’s own New Jersey announcement on Leafly.
A Gummy for Every Experience Level
What keeps grön near the top is range. A first-time edible buyer can look for a smaller, lower-intensity option, while a regular consumer with an established tolerance can choose something stronger. As with any edible, the standard advice applies: start low, go slow, and wait for the full effect before taking more.
No. 5: Good Tide
Rounding out the list is Good Tide, an edible brand from Wyld that makes its gummies with solventless hash rosin rather than a solvent-based extract. At its launch, the company highlighted vegan fruit flavors, plastic-free recyclable packaging, and a Climate Neutral Certified label, details that matter to shoppers who care about how a product is made as much as how it feels. Readers can find the original announcement in this press release coverage.
What the List Says About New Jersey Shoppers
Taken together, the September rankings point to a customer who values a clear identity behind a product. Whether the draw is a Massachusetts vape brand with a loyal following, a New Jersey cultivator working in small batches, or an edible maker with a decade of history, all five names offer a story shoppers can understand quickly. Convenience also shows up everywhere, from rechargeable devices to pre-rolled formats and ready-to-eat gummies.
Product availability at any dispensary changes week to week, so the best way to see what is on the shelf today is to check the live menu. Shoppers can browse everything on the shop page, arrange same-day delivery across much of the surrounding area, or learn more about visiting the store on the About Us page.
Disclaimer
For use only by adults 21 years of age and older. Keep out of reach of children. Cannabis products may have intoxicating effects and may be habit-forming. Do not operate a vehicle or machinery under the influence of cannabis. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Please consult with a physician before use if you are pregnant, nursing, or taking any medications.
